Larbee
(Fujian) Food Industrial Co., Ltd.
Labixiaoxin ( Fujian ) Food Industrial Co., Ltd. was established in 2000 , after ten years booming development, it has become one of the most representative enterprises of private economy in Jinjiang city. Its main products cover jelly, candy, milk drinks and other snack foods , as many as 9 series over 300 items. From 2011 Larbee foods have exported to Europe , America, Southeast Asia, Africa and other 30 countries and regions.
For domestic markets Larbee has more than 300 dealers, tens of thousands of retailers consisting of large sales network covering 31 provinces and municipalities . Co-operating with Wal-Mart , Metro, Carrefour, Trust-Mart , RT and many other well-known large chain-stores, Larbee establishs a close partnership with all of them. With yearly 30% growth rate, Larbee shares the Second Prize of domestic market, and plays a more and more important role in leading jelly industry.
It also achieved a good and steady development in the capital market , this attracted the biggest state-own company, the COFCO which is a leading company in China food industry, as its second largest shareholder. With Larbee as the core brand, the Larbee Snack Food group officially made its debut in Hong Kong Stock Exchange. This is the origin for Jinjiang food enterprises to explore into the capital market, and make it as a typical and successful model for captial expansion.
Labixiaoxin ( Fujian ) Food Industrial Co., Ltd. is the group headquarters, has other three bases in Tianjin, Chengdu and Anhui. Its highest authority board of directors , has overall responsibility for development planning , business strategy , and manage each base operation.The general manager operates and coordinates all the daily work of the whole group, set up different departments and positions in accordance with the development needs, which has various job responsibilities and rights. Administrative organization has high, middle and basic managers. Center divisions are as following: marketing center, technology center, production management centers, financial management centers , human resources center and logistics center.